1. Choose clothes that are on-trend or from a particular decade.
You can sell items that are either trending right now or develop a niche (regardless of current trends). How do you find a niche? By selling similar items that are similar to one another. “You can sell items that correspond to each other. Some sellers focus on specific decades, styles, colors, or type of item,” says Kristina Franco, owner of the Etsy shop Allen Company.
2. Photograph items clearly.
“High-quality pictures are very important,” says Laura Mae and Amanda Jean, owners of the Etsy shop MaeJean Vintage. “Utilize natural light and capture the images with a quality camera.”
3. Take specific measurements of the clothing.
Because sizes can vary so drastically from brand to brand, it can be super helpful to take measurements of your clothes. “It isn’t easy to convey all the lovely aspects of a garment on a computer screen,” says Lauren Naimola, owner of the Etsy shop Dear Golden. “Many people want to feel the garment and try it on, so you have to be exhaustive in the way you render the garment visually as well as describe it. Measurements are provided for every garment. A dress is measured at the shoulders, bust, waist, hip, and length. Every girl should know her measurements, especially if she wants to shop online.”
4. Provide accurate details about the condition of your items.
“Build a good reputation,” says Franco. “Accurately portray your items and be upfront and honest about the details. This is the only way to gain the trust of buyers who are already faced with the challenge of buying something they cannot try on or inspect. A good reputation goes a long way!”
5. Keep an international audience in mind.
“Selling online allows
