Niche or mass? A guide to festival marketing in 2025
H&M staged a 5,000-capacity festival in Downtown LA, just days before Coachella weekend one, to celebrate its Spring/Summer 2025 collection. The line-up featured Robyn, Doechii and Jamie XX, and all the dancers wore pieces from the edit. The audience was
How Small Businesses Are Using Marketing and Tech to Thrive
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The world of small business is constantly changing. Today, a new wave of entrepreneurs
23 Examples of AI in Finance 2025
If there’s one technology paying dividends for the financial sector, it’s artificial intelligence. AI has given the world of banking and finance new ways to meet the customer demands of smarter, safer and more convenient ways to access, spend, save
Sales and Marketing Trends in 2025- business.com
Today’s buying process looks very different from 20 years ago. Buyers used to learn about companies and products through billboards, newspapers and sales calls. However, today’s savvy shoppers turn to the internet and social media to research brands, compare options …
Inside the Cutthroat World of College Finance Clubs
In his first week as a freshman at Columbia University, Jordan Cancel, a Floridian who was then 18, saw just how competitive a career path to finance would be.
Outside the iconic Butler Library, known for its Neoclassical columns, mobs
Signs emerge of small-business interest in real estate, equipment loans
Tony G. Uribe: SBA lenders are likely to face a dynamic environment in 2025. The SBA had eased eligibility requirements under the previous administration, but the current administration has indicated an intention to reverse many of those changes in the