Advertising giants like Publicis, WPP, and Omnicom aren’t the only companies deploying roll-up strategies and shaking up influencer marketing.
Humanz, an Israeli influencer marketing platform that expanded to the US in 2024, is going “full acquisition mode” through 2026, CEO
Clayton Jacobs, the CEO of influencer marketing company CreatorDB, thinks there can be a “healthy middle class” of content creators.
Jacobs told Business Insider that he usually recommends CreatorDB’s clients go with a “pool of medium-sized creators” that “often will
Digital marketing agency Tech Bay Leaf‘s influencer marketing division, Connext, has emerged to address an important gap in the digital marketing field. Founded by Shilpa Sirdesai and scaled beginning in February this year, Connext serves e-commerce brands struggling with
Sam Foroozesh, CEO & Cofounder of Cure Media, a leading and award-winning influencer marketing company since 2014.
Once a space dominated by bloggers, influencer marketing has evolved into a multi-billion-dollar industry that dictates how brands connect with consumers
Most small businesses look at influencer marketing and assume it’s out of reach.
They’re wrong.
“People assume influencer marketing is all about cash deals,” says Steven Vigilante, director of strategic partnerships at the soda brand Olipop. “But some of our
Outlandish.
Live shopping has really begun to catch on in the US. Next year, I’m watching to see if top
