No one likes a boring ad.
Anthony Potero, the YouTube creator with 1.9 million subscribers known online by “Anthpo,” wants to help brands stand out with a new viral content and stunt marketing company.
A recent brand partnership with cult-favorite
Top Stories in Creator Economy and Influencer Marketing
Dan’s storyline to watch: Influencers look to become QVC-style live shopping hosts
Outlandish.
Live shopping has really begun to catch on in the US. Next year, I’m watching to see if top
Finance Creator Struck a New Podcasting Deal With Vox Media
- Finance creator Vivian Tu’s podcast has a new home at Vox Media and wellness brand PS.
- Tu aims to make finance less complex and empower diverse audiences about money.
- Vox Media and Tu share why the partnership made sense and
Influencer Marketing Soars As Other Areas of Creator Economy Struggle
Business Insider checked in with 11 industry sources, including influencer-marketing firms and other experts, to see how creator marketing has fared this year compared to 2023. Most of them said the category is being taken more seriously by brands and …