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This is an up-to-date list of key business trends in 2024, along with those that are poised to see continued growth in 2025.
We’ll cover the sectors, consumer behavior changes, and tech innovations driving each trend.
Top Stories in Creator Economy and Influencer Marketing
Dan’s storyline to watch: Influencers look to become QVC-style live shopping hosts
Outlandish.
Live shopping has really begun to catch on in the US. Next year, I’m watching to see if top
Vertis Media’s Laura Cioffi Honored as Top UK Business Adviser in Marketing Strategy
Laura Cioffi Recognized Among UK’s Elite Business Advisers
December 20, 2024 9:16 AM EST | Source: Vertis Media
London, United Kingdom–(Newsfile Corp. – December 20, 2024) – Laura Cioffi, founder of Vertis Media, has been named one of the
Social media marketing’s top global benefits 2024
CFO competence ranked as a top factor in investor decisions
Dive Brief:
- A CFO’s competence level is a top factor for investors considering whether to pour money into a business, finance software provider OneStream found in a recent survey.
- CFO competence was identified as the second-most important factor in investor
Top 29 AI Tools for Marketers in 2024
Today, 35% of businesses use AI, with 33% of marketing professionals in the United States citing time saved as the leading benefit of utilizing AI and machine learning tools. The interesting thing about AI is that it doesn’t only