Tag: heres

A husband and wife built a million-dollar business selling cinnamon buns. Here’s how their edgy, quirky Instagram posts launched them to a viral sensation.

  • Mav’s Top Buns has sold over half a million cinnamon buns.

  • Nikki Ashkar leveraged social media to grow the business without paid marketing.

  • Balancing family and business, the Ashkars produce up to 1,000 buns daily on weekends.

When Nikki Ashkar

What’s NEXT in Marketing: Here’s what lies ahead for AI-driven business conversations in 2025 and beyond

Artificial intelligence continues to reshape industries globally, introducing innovative ways for businesses to engage customers, optimise operations, and drive revenue. As we enter 2025, the focus shifts to agentic AI—teams of specialised AI agents that are revolutionising business conversations with

Olipop is Worth $1.8 Billion. Here’s Its Influencer Marketing Strategy, Which Can Work for Any Brand

Most small businesses look at influencer marketing and assume it’s out of reach.

They’re wrong.

“People assume influencer marketing is all about cash deals,” says Steven Vigilante, director of strategic partnerships at the soda brand Olipop. “But some of our

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