What they didn’t teach you in the marketing org chart: how to win when the window is closing.
Picture a marketer who sees VIPs starting to lapse on a Thursday morning. By noon, they’ve pulled the data, developed three creative
Only 18% of small business decision-makers are “very confident” in their marketing.
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If you asked a group of small business marketers how confident they are that their efforts are paying off, you might expect a reasonably optimistic response. After
What’s measured matters as the saying goes, but data suggests not all marketers are analysing the impact their work has on the wider business.
Marketing Week’s 2025 Language of Effectiveness survey, in partnership with Kantar and Google, finds just two-fifths
At the Qatar Economic Forum on Monday, a combative Elon Musk took on criticism about his role in the US government’s controversial Department of Government Efficiency (DOGE), as well as his myriad business roles, with a particular focus on Tesla
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Early in my career, I was a key contributor on a global product launch for a client. On paper, everything looked tight. The positioning was sharp, the creative was compelling and the
Localization isn’t just about translating copy, says Natalie Shardan of Serviceplan Middle East – it’s about cultural fluency. Get it right, and your brand will enjoy the rewards.
The Middle East is a high-growth, digitally savvy, and rapidly evolving market—but …
