After decades in marketing, I have observed many B2B campaigns chase creativity, but few truly hit the mark. Spotify’s “Tunetorials,” created by FCB New York, does. The campaign turns marketing lessons into music—and makes learning sound surprisingly good.
Top social media for B2B & B2C marketers 2024| Statista
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How can B2B marketing leaders revolutionise internal perceptions, and become their business’ core growth-driver?
No doubt, at some point in the last five years, you will have listened to a podcast, seen a keynote session, or read a report on the topic of changing buyer behaviour. If you haven’t, the key takeaway goes something
ALM Completes the Spin Off of its Business & Finance Division into a Reimagined B2B Media Company, Touchpoint Markets |
The new brand underscores the company’s strategic focus and commitment to engaging and strengthening its business-to-business communities
NEW YORK, May 1, 2025 /PRNewswire/ — Touchpoint Markets, formerly operating as the Business & Finance Division of ALM, launches today, bringing
Creating a Truly Inclusive Business: Celebrating Diversity in B2B Marketing
Fostering a truly inclusive business means creating an environment where every individual feels valued, safe, and heard. Hannah Stringer, Marketing Director at Moneypenny, emphasizes the importance of nurturing a culture that celebrates diversity in all forms, allowing people to bring
You won’t believe how B2B marketing is shifting – here are 5 ways to land more deals
When I got this gig, my editor said, “Les, you can write about anything you want. We want you to lean into your experience as a founder, but we’d prefer you not to do hot takes.”