B2B FinTech solutions are reshaping the way companies manage their finances. Financial technology (FinTech) is no longer just about consumer-facing services; the B2B sector is witnessing a transformative
How Generative AI Is Disrupting B2B Dynamics
The Gist
- Streamlining buyer journeys: AI in B2B marketing simplifies and accelerates the buyer journey by automating information gathering, RFP preparation, and vendor comparisons, making purchasing faster and more efficient.
- Enhancing content personalization: Generative AI supports B2B marketing by crafting
Finding the fun factor in B2B marketing, Marketing & Advertising News, ET BrandEquity
Written by
Aditi Basu
Business Communications and Stakeholder Engagement Consultant
On the high-street of B2B Marketing, expect a few speed-breakers.
– ” We know our customers and they know us.”
– ” We have to be
How B2B Marketers Can Resuscitate Their Failing ABM Programs
Despite being an industry staple for nearly a decade, account-based marketing (ABM) practices feel newer than ever — and according to Mason Cosby, Founder of Scrappy ABM, the strategy’s still firmly in its “buzzword” days. With studies showing that 94%
RAB2B Rises Back to the Top 10 Largest B2B Marketing Agencies in the US
New Ranking Highlights RAB2B’s Exceptional Growth and Resilience
MIAMI, July 15, 2024 /PRNewswire/ — RAB2B, a U.S.-based business to business marketing agency with a global reach, announced today that it has been ranked #9 in B2B Marketing’s annual U.S.
The Importance of Diversity and Inclusion as a B2B Marketing Trend
Table of contents
Introduction
The Fundamentals of D&I in the Marketing Domain
Strategies for Building an Inclusive Marketing Community
Introduction
Diversity at all levels in a company has been one of the major indicators of a marketing company’s success and