When I got this gig, my editor said, “Les, you can write about anything you want. We want you to lean into your experience as a founder, but we’d prefer you not to do hot takes.”
Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada.
In the context of any given business, the marketing function is typically thought to encompass certain responsibilities
CNN
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President-elect Donald Trump promised Americans he’d bring down consumer prices, make health care more affordable and protect Social Security. Now he has to follow through.
Concerns about inflation and the cost of living were central to Trump’s victory
There’s no shortage of product marketing tactics out there. But an eclectic mix of tactics for how to market a product—no matter how creative—doesn’t necessarily make for a compelling marketing strategy. It’s better to use a strategic marketing approach to
