After decades in marketing, I have observed many B2B campaigns chase creativity, but few truly hit the mark. Spotify’s “Tunetorials,” created by FCB New York, does. The campaign turns marketing lessons into music—and makes learning sound surprisingly good.
How Sonic Gods Studios Uses Brands to Fully Finance TV Shows
In “60 Day Hustle,” a new series on Amazon where young entrepreneurs compete for a $100,000 prize, host Rudy Mawer instructs contestants to grab a Pilot pen and write their business plan on a napkin. When mentors dole out tips, …