Founded in 2016 by industry veteran Phil Meredith (IBM, Cognos, Microstrategy, Datastax, Hitachi), Process Tempo is
Creating a Truly Inclusive Business: Celebrating Diversity in B2B Marketing
Fostering a truly inclusive business means creating an environment where every individual feels valued, safe, and heard. Hannah Stringer, Marketing Director at Moneypenny, emphasizes the importance of nurturing a culture that celebrates diversity in all forms, allowing people to bring
Dun & Bradstreet Powers New Marketing Opportunities by Seamlessly Integrating Business Data with Consumer Insights, Enabling Personalized Omnichannel Campaigns at Scale
D&B ID Graph Plus™ advanced identity solution unlocks privacy-sensitive personalization with B2B2C intelligence
JACKSONVILLE, Fla., March 11, 2025–(BUSINESS WIRE)–Dun & Bradstreet (NYSE:DNB), a leading global provider of business decisioning data and analytics, today unveiled D&B ID Graph Plus,
How Cryptocurrency is Changing Business and Marketing
Cryptocurrency has moved beyond the realm of tech enthusiasts and investors-it is now a driving force in the global economy. As digital payments and blockchain technology continue to evolve, businesses and marketers are finding new ways to integrate cryptocurrency into
Olipop is Worth $1.8 Billion. Here’s Its Influencer Marketing Strategy, Which Can Work for Any Brand
Most small businesses look at influencer marketing and assume it’s out of reach.
They’re wrong.
“People assume influencer marketing is all about cash deals,” says Steven Vigilante, director of strategic partnerships at the soda brand Olipop. “But some of our
Four tips for small business marketing in a poor economy
In some ways, small businesses were hit the hardest by the latest economic downturn. Heather Phillipson, online marketing manager at Overnightprints.com, says there are a number of ways small businesses can combat the tightening of budgets and the slowdown of