After decades in marketing, I have observed many B2B campaigns chase creativity, but few truly hit the mark. Spotify’s “Tunetorials,” created by FCB New York, does. The campaign turns marketing lessons into music—and makes learning sound surprisingly good.
Small businesses maintain marketing budgets despite economic fears
LocaliQ released its second annual Small Business Marketing Trends Report on October 27, 2025, surveying over 300 small business owners about their marketing strategies, spending patterns, and technology adoption. The research reveals that despite 66% of small businesses viewing economic
‘Best World Series ever’ fueling MLB’s offseason business
Business Development and Marketing Manager for CTO: Taraneh Azimi
BRIDGETOWN, Barbados – The Caribbean Tourism Organization (CTO) has appointed marketing, business development and communications specialist Taraneh Azimi as its new Business Development and Marketing Manager. Taraneh Azimi will serve as the Business Development and Marketing Manager, bringing
Public School’s Marketing Playbook to Compete With Private, Charter
When you open a new business, you don’t just sit back and hope that people will show up.
You advertise. You post on social media, tell your friends and neighbors, and do all that you can to promote your product
How to Keep Up With Digital Marketing Trends
Digital marketing is helping even the smallest companies attract new business, and its future looks bright. With artificial intelligence transforming how marketers create content, analyze data and personalize customer experiences, the landscape is evolving faster than ever. Still, digital marketing …