LOS ANGELES — Tiger Woods might still be donning his familiar red polo shirt, but the iconic golfer has taken a bold leap forward with a new logo and clothing line partnering alongside a different company that could elevate his fashion identity.
Woods introduced his lifestyle brand Sun Day Red on Monday evening the day after the Super Bowl and during the middle of Hollywood’s awards season. He’s transitioning to the next phase of his career with TaylorMade Golf after he parted ways with Nike after 27 years.
Some in the fashion community believe Woods can survive without sporting Nike’s popular swoosh on chest. He’ll now have logo of a tiger with 15 stripes, signifying his 15 championship titles, along with apparel that includes cashmere hoodies, sleek sweaters and footwear with his brand’s name etched on them.
“I thought it was very refreshing to see him kick off this new chapter,” said Allen Onyia, co-founder of UpscaleHype, a social media account that chronicles stylish celebrity wardrobes. “The brand has a lot of potential, with Tiger being the face of it, and the machine pushing it. I have nothing but positive thoughts.”
Onyia said Woods made a good move by branching out into a market beyond the golfing realm — especially after the golfer made his own imprint in the sport over the years with his signature cap, sleek red polo and trousers.
“The key thing that they’re trying to do is separate it from just becoming a performance brand,” he said. “They’re tapping into the lifestyle market, adopting different fabrics, textures and showing how it can still be functional. They’re tapping into premium quality, but not losing the performance aspect as well. I’m excited to see the marriage of the two.”
Woods, 48, felt now is the right time to