- Amazon announced a new branded content show under exec Amy Powell.
- Powell described how she’s drawing on her Hollywood background to market Amazon outside TV spots.
- She also discussed a new show with “Recess Therapy” creator Julian Shapiro-Barnum.
UK Finance Leaders Reveal Friction in Global Spend and Expense Management Holds Their Business Back
The vast majority of UK finance leaders (95 percent) struggle to manage their global spending due to disconnected management tools and manual processes, according to a new report released by Airwallex, the leading global payments and financial platform for
Demographics and Psychographics in Small Business Marketing
When running a small business, knowing your customers is key to success. Two important concepts in understanding your audience are demographics and psychographics. Demographics focus on the observable traits of your target market, while psychographics dive deeper into their thoughts,
Endeavor Document Predicts 70% Sales Growth by 2028, TKO to $3.8 Blllion
For its short life as a publicly traded company, Endeavor Group Holdings management has consistently felt Wall Street has underappreciated the business’ growth potential. An internal document recently disclosed as part of its going-private transaction with Silver Lake details why.
Gucci’s Marketing and Communications Shakeup Continues
Gucci’s chief brand officer Alessio Vannetti has left the brand, BoF has learned. The exit is the latest in a string of communications and marketing departures as the company overhauls its strategy and aesthetic.
Vannetti previously served as worldwide communications
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