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Dive Brief:
- Amazon’s revenue generated from advertising rose 22% year over year to $15.7 billion in Q2 2025, per an earnings statement. The revenue figure beat Wall Street expectations.
- Executives highlighted developments around the retailer’s demand-side platform (DSP) and its
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- Amazon announced a new branded content show under exec Amy Powell.
- Powell described how she’s drawing on her Hollywood background to market Amazon outside TV spots.
- She also discussed a new show with “Recess Therapy” creator Julian Shapiro-Barnum.
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