At a crowded trade show, you can almost feel the moment it happens. Someone’s phone is down to single-digit battery life, and a helpful representative offers a sleek, branded charger. The person smiles, plugs in, and walks away with your
Inside Amazon’s Branded Entertainment and Marketing Playbook
- Amazon announced a new branded content show under exec Amy Powell.
- Powell described how she’s drawing on her Hollywood background to market Amazon outside TV spots.
- She also discussed a new show with “Recess Therapy” creator Julian Shapiro-Barnum.