Today’s buying process looks very different from 20 years ago. Buyers used to learn about companies and products through billboards, newspapers and sales calls. However, today’s savvy shoppers turn to the internet and social media to research brands, compare options …
Why Sales, Marketing and Procurement Are SMBs’ 2025 Power Moves
Opinions expressed by Entrepreneur contributors are their own.
Small and midsize business owners and decision makers will have a strong focus on growth in 2025. Nearly 50% of SMB owners and nonprofit decision-makers plan to increase their investments in sales
AbbVie’s Marketing Misstep Further Erodes 2024 Aesthetics Sales
AbbVie revamped a loyalty program for its aesthetics products at the end of last year, which to the company’s chagrin, did not have the desired effect. Instead of boosting adherence to AbbVie’s products, the company saw aesthetics product sales decline
AI Sales and Marketing Tools Are Changing the Game But Are They Helping?
Over the past decade, marketing has become increasingly data-driven, with AI sales and marketing tools promising deeper insights and improved decision-making. Businesses have invested heavily in AI and automation, believing that more data equates to better performance. However, this shift
Today’s Business News Live: Domestic passenger vehicle sales dip 15% in November, wholesales show mixed trends
oday Business News Live Updates 1 December 2024: Get all real-time and latest live news on business, economy, companies, financial news updates.
ALL UPDATES
Endeavor Document Predicts 70% Sales Growth by 2028, TKO to $3.8 Blllion
For its short life as a publicly traded company, Endeavor Group Holdings management has consistently felt Wall Street has underappreciated the business’ growth potential. An internal document recently disclosed as part of its going-private transaction with Silver Lake details why.