Researchers who explored how consumers’ ethical values can shape their shopping habits suggest that business owners from marginalized racial groups can appeal
Racial-minority business owners can benefit from ‘white guilt,’ marketing study finds
25 Tried and Tested AI Marketing Tools for Smart Work in 2025
AI is now a core part of modern marketing, unlocking new levels of speed, scale and personalization.
But you need the right AI marketing tools to turn AI’s potential into real impact—boosting creativity, productivity and focus.
Still, many businesses are
Berkeley Haas mourns the sudden loss of professor Przemyslaw Jeziorski, passionate teacher and leading marketing scholar – Haas News
Updated July 17
Berkeley Haas economist Przemyslaw Jeziorski, who applied his exceptional curiosity, analytical talents, and sense of justice to questions
Using Print for Your Business Marketing in 2025
In a world where digital marketing seems to grab all the attention, print remains a powerful way to connect with customers in a tangible, memorable way. As we head through 2025, businesses of every size are rediscovering how effective printed
Kennesaw State business students to benefit from the Madhuri and Jagdish N. Sheth Marketing Scholarship
KENNESAW, Ga. |
Jul 14, 2025
Jagdish “Jag” and Madhuri “Madhu” Sheth have long believed in the life-changing power of education.
With a generous gift of $100,000 to Kennesaw State University, they are creating new
opportunities
5 SMB Marketing Trends To Know in 2025 | Taboola.com
Marketing as a small business in 2025 is a different beast than it was even a few years ago. Growing economic pressures, rising ad costs, and a saturated digital landscape all mean that small businesses must now think even more