Tag: benefit

Racial-minority business owners can benefit from ‘white guilt,’ marketing study finds

Racial-minority business owners can benefit from ‘white guilt,’ marketing study finds
STIMULI PRESENTED TO PARTICIPANTS IN EACH CONDITION IN STUDY 3. Credit: Journal of Consumer Research (2025). DOI: 10.1093/jcr/ucaf019

Researchers who explored how consumers’ ethical values can shape their shopping habits suggest that business owners from marginalized racial groups can appeal

Kennesaw State business students to benefit from the Madhuri and Jagdish N. Sheth Marketing Scholarship


KENNESAW, Ga. |
Jul 14, 2025

Jagdish and Madhuri Sheth
Jagdish and Madhuri Sheth

Jagdish “Jag” and Madhuri “Madhu” Sheth have long believed in the life-changing power of education.

With a generous gift of $100,000 to Kennesaw State University, they are creating new
opportunities

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