Pipedrive has released its annual State of Sales and Marketing Report for 2023/2024, revealing interesting trends in AI adoption across businesses of various sizes. The study shows that small businesses, particularly those with 10 or fewer employees, are at the
5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business
Opinions expressed by Entrepreneur contributors are their own.
With new social platforms emerging every year, many entrepreneurs wonder if they should leave email behind and look ahead to new avenues. Did you know that email is still the second biggest
The Importance of Diversity and Inclusion as a B2B Marketing Trend
Table of contents
Introduction
The Fundamentals of D&I in the Marketing Domain
Strategies for Building an Inclusive Marketing Community
Introduction
Diversity at all levels in a company has been one of the major indicators of a marketing company’s success and
Memorable Moves: B2B Marketing Creativity Rules
The Gist
- Bold approach. Embracing creativity in B2B marketing leads to higher profits and market share.
- Brand visibility. Memorable brands capture 90% of sales due to strong pre-purchase awareness.
- Creative impact. Effective marketing blends novelty with meaningful audience connections.
Marketing
5 SMS Marketing Best Practices to Help You Sell More Stuff
Opinions expressed by Entrepreneur contributors are their own.
SMS marketing is one of the most profitable and effective channels for getting customers’ attention. Eighty-four percent of customers want texts from businesses — they read those messages instantly, and they take
Industry leaders reveal the marketing power of word-of-mouth in Reddit’s new B2B campaign
In ‘The Reddit Recommendation Engine,’ marketers from leading holding companies discuss how the platform’s genuine user recommendations hold unique marketing value in a landscape dominated by curated content and paid endorsements.
In an era where influencer culture and celebrity endorsements …