What they didn’t teach you in the marketing org chart: how to win when the window is closing.
Picture a marketer who sees VIPs starting to lapse on a Thursday morning. By noon, they’ve pulled the data, developed three creative
Epiminds, a marketing tech startup, is betting that AI can help marketers get more done.
Founded by Elias Malm (ex-Google) and Mo Elkhidir (ex-Spotify) in 2025, the Swedish startup recently raised a $6.6 million seed investment led by Lightspeed Venture
Email marketing is one of the best ways for small and mid-sized businesses to reach customers, build loyalty, and increase sales; however, many companies struggle to make the most of their email programs. Too often, messages are sent using a
Plant-based food is struggling to meet this political moment, Impossible Foods CEO Peter McGuinness said.
“It became woke and partisan and political and divisive,” McGuinness said during an appearance at Semafor’s World Economy Summit in Washington, DC.
McGuinness said plant-based
Only 18% of small business decision-makers are “very confident” in their marketing.
getty
If you asked a group of small business marketers how confident they are that their efforts are paying off, you might expect a reasonably optimistic response. After
This might sound cliché, but Chris Gaube ’09, MBA ’11, has Binghamton University in his blood.
His father, Jerry Gaube Sr. ’76, is in the Binghamton Athletics Hall of Fame. He was the first Binghamton athlete to sign a pro
