This as-told-to essay is based on a conversation with Jay Mandel, a 48-year-old marketing professional who also works for Uber Eats in the New York City area. The interview has been edited for length and clarity.
I worked most of
25 Tried and Tested AI Marketing Tools for Smart Work in 2025
AI is now a core part of modern marketing, unlocking new levels of speed, scale and personalization.
But you need the right AI marketing tools to turn AI’s potential into real impact—boosting creativity, productivity and focus.
Still, many businesses are
60% of marketers don’t measure if work is delivering business outcomes
What’s measured matters as the saying goes, but data suggests not all marketers are analysing the impact their work has on the wider business.
Marketing Week’s 2025 Language of Effectiveness survey, in partnership with Kantar and Google, finds just two-fifths
Does Social Media Marketing Still Work?
If you read or listen to the news, you have probably heard about financial troubles at major social media platforms, including LinkedIn, Meta (owner of Facebook and Instagram) and X (formerly Twitter). In 2024, LinkedIn let go of 202 employees,
Marketing Agency Acknowledged for Work Supporting Small Business Growth Nationwide
Walker Kreative Named Top 10 Agency by USA Today
CLEARWATER, Fla., April 24, 2025 /PRNewswire/ — Walker Kreative, a full-service digital marketing agency with small and medium-sized business clients across the United States, was recognized by USA Today
4 Advanced Marketing Tactics for Small Businesses That Actually Work
Opinions expressed by Entrepreneur contributors are their own.
Going beyond the basics should be your starting point if you want to go the extra mile. Let’s face it — what worked in marketing 10 years ago isn’t cutting it anymore.