In some ways, small businesses were hit the hardest by the latest economic downturn. Heather Phillipson, online marketing manager at Overnightprints.com, says there are a number of ways small businesses can combat the tightening of budgets and the slowdown of
Why Marketing And Communications Are The Unsung Heroes Of Business Strategy
Heather K. Stickler is the Chief Marketing Officer at Tidal Basin Group.
Let’s face it: In many companies, the marketing and communications teams are often seen as the “money spenders”—those folks who ask for budgets to make things
Best Email Marketing Software and Solutions
An email marketing platform may offer a range of features, but there are some core tools you should always look for.
“Look for features that allow segmentation, personalization, and automation,” said Martin Purmensky, founder of theVideoCards. “The software should also
Don’t let myths about marketing to the Middle East limit your business in the region
Localization isn’t just about translating copy, says Natalie Shardan of Serviceplan Middle East – it’s about cultural fluency. Get it right, and your brand will enjoy the rewards.
The Middle East is a high-growth, digitally savvy, and rapidly evolving market—but …
Marketing Hacks I Borrowed from Operations (That Actually Work)
Opinions expressed by Entrepreneur contributors are their own.
When I first entered the world of marketing, I thought I had all the answers. I was confident, eager to prove my worth and determined to be transformative. Marketing was where the
UWT’s Business School Hosts Marketing Conference | News
Garth Knutson, senior vice president-chief marketing officer of Aflac, is one of the keynote speakers. He will discuss tomorrow’s marketing trends.
The University of Washington Tacoma’s Milgard School of Business has opened registration for