Today, 35% of businesses use AI, with 33% of marketing professionals in the United States citing time saved as the leading benefit of utilizing AI and machine learning tools. The interesting thing about AI is that it doesn’t only
Social media most used by marketers 2024
How B2B Marketers Can Resuscitate Their Failing ABM Programs
Despite being an industry staple for nearly a decade, account-based marketing (ABM) practices feel newer than ever — and according to Mason Cosby, Founder of Scrappy ABM, the strategy’s still firmly in its “buzzword” days. With studies showing that 94%
