Today’s digital technologies are rapidly transforming the way businesses connect with their audience, and as such, many companies are leveraging innovative tools to sharpen their marketing strategies. This makes the marketplace more competitive than ever before, which means your business
Amazon’s ad business stays strong as CTV, DSP offerings improve
Dive Brief:
- Amazon’s revenue generated from advertising rose 22% year over year to $15.7 billion in Q2 2025, per an earnings statement. The revenue figure beat Wall Street expectations.
- Executives highlighted developments around the retailer’s demand-side platform (DSP) and its
Should governments intervene to improve financing for small businesses?
According to the World Bank, micro, small, and medium-sized enterprises (MSMEs) power the global economy, making up 90% of businesses, providing 50% of jobs, and driving 40% of economic output. Yet, they remain stuck in a financing trap—unable to access
Tips to Improve Your Strategy
While navigating the turbulent seas of marketing, don’t lose sight of one of your most important audiences: your local market. Reaching this group may require some targeted strategies. Local marketing is different from broader marketing efforts because it focuses heavily …