Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIn’s report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers can improve their tracking and optimization of results.
47 Video Marketing Statistics for Ecommerce Business Owners (2025)
In 1941, the Bulova watch company aired the first-ever TV ad: a 10-second spot during a Brooklyn Dodgers and Philadelphia Phillies game, featuring the succinct slogan, “America runs on Bulova time.” The Phillies won that day, the ad cost $9,
Best Email Marketing Service & Software Reviews of 2025
When choosing email marketing software, you should keep some key factors in mind, regardless of the type of business you run. We talked to email marketing experts and business owners who have gone through the process to learn more about
Understanding the Importance of Social Media Marketing
Social media has become an essential part of the modern customer journey, underlining the importance of social media marketing for businesses of all sizes.
Even as economic constraints bear down on marketing budgets, executives are still prioritizing social media investments—and
How Business Automation Drives B2B Growth
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Many B2B businesses struggle to keep up with rapidly evolving market trends—including automation—resulting in
AbbVie’s Marketing Misstep Further Erodes 2024 Aesthetics Sales
AbbVie revamped a loyalty program for its aesthetics products at the end of last year, which to the company’s chagrin, did not have the desired effect. Instead of boosting adherence to AbbVie’s products, the company saw aesthetics product sales decline