.jpg&h=630&w=1200&q=75&v=20250320&c=1 "How Publicis Groupe is going beyond the marketing department to drive creative business transformation | Partner Content")
The AI revolution has brought the ad business to an interesting crossroads.
Clients today have never had more tools and technology at their fingertips, potentially taking over many of the roles that used to be the domain of their agency
New Business Manager appointed at Marketing in Maritime
Marketing in Maritime, the specialist networking and development community for marketing and communications professionals in the marine and energy sectors, has appointed Kae-Ley Brann to a new role of Business Manager.
Kae-Ley joins at a pivotal time in the
Six Trends Set to Redefine Business in 2025
In the high-stakes arena of modern marketing, artificial intelligence is evolving from a supporting tool to a strategic powerhouse, promising to reshape how brands engage consumers. Bernard Marr, a futurist and contributor to Forbes, outlines six transformative trends for 2025,
Most B2B marketers have ‘greater strategic role’ in business
While marketing is more influential than 12 months ago, investment isn’t always forthcoming, State of B2B Marketing data reveals.
Are B2B marketers being given the credit they deserve for their strategic contribution?
According to Marketing Week’s 2025 State of
The Problem Of AI In Business Marketing
I get slammed with marketing every single day.
Between living in a consumer society that is littered with messages…
And being a business owner…
I’m constantly being targeted…
For all sorts of different types of marketing.
Here’s the issue, though…
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