.jpg&h=630&w=1200&q=75&v=20250320&c=1 "How Publicis Groupe is going beyond the marketing department to drive creative business transformation | Partner Content")
The AI revolution has brought the ad business to an interesting crossroads.
Clients today have never had more tools and technology at their fingertips, potentially taking over many of the roles that used to be the domain of their agency
Marketing and IT are rewriting the rules of digital transformation
The traditional divide between marketing and IT has faded. Today, these two functions operate in lockstep, redefining how organizations manage data, design customer experiences, and build scalable, technology-driven marketing operations.
This evolution isn’t about shared projects or better communication —