This article is part of “CMO Insider,” a series on marketing leadership and innovation.
The convergence of tech and marketing is impacting the way that companies form and nurture connections with consumers. The CMO Insider breakfast event at
IBN Technologies Provides Business Book Keeping Services to New York Finance Teams
“Business Book Keeping Services [USA]”
New York companies are enhancing internal finance teams with business book keeping services that support compliance, reporting, and audit preparation. The coverage shows how outsourcing builds financial clarity, allows data consistency, and empowers decision-makers to
Phoebe Gates and Her Phia Cofounder Say ChatGPT Helped With Marketing
Phoebe Gates, Bill Gates’ younger daughter, said she and her cofounder tried to “reverse engineer” viral videos when crafting marketing content for their fashion tech startup, Phia.
On Friday’s episode of “The Burnouts” — a podcast that Gates
60% of marketers don’t measure if work is delivering business outcomes
What’s measured matters as the saying goes, but data suggests not all marketers are analysing the impact their work has on the wider business.
Marketing Week’s 2025 Language of Effectiveness survey, in partnership with Kantar and Google, finds just two-fifths
A DC soup company’s already gone national; helping home cooks is next
A D.C. soup company, which became a national retail business, is expanding its product line to help home cooks make some high-quality, homemade chicken stock.
(Courtesy Prescription Chicken)
Courtesy Prescription Chicken
ePlus Enters Into Agreement to Sell Financing Business to PEAC, a Portfolio Company of HPS Investment Partners, LLC
Divestiture Positions ePlus as a Pure-play Technology Solutions Provider
HERNDON, Va., June 23, 2025 /PRNewswire/ — ePlus inc. (NASDAQ NGS: PLUS – news) today announced that it has a signed a definitive agreement with Marlin Leasing Corporation (dba PEAC