Most small businesses don’t wake up thinking about their bank. They’re thinking about inventory that needs restocking, invoices that need to be paid, or payroll that’s due again. Somewhere in the middle of all that, the financial system they rely
Why business-to-person marketing requires a new identity approach
Managing identity has never been more complex. Customer data is fragmented across systems, privacy regulations are tightening and enterprises need different identity capabilities at various stages of their marketing and data strategies. The challenge isn’t just managing identity — it’s …