JCPS students provide marketing for small businesses
Blak Koffee, a popular coffee shop in the Russell neighborhood, partnered with students from two JCPS high schools in hopes of bringing new innovative ideas to enhance its appeal to younger customers.”Our students can be those next great marketers, great …
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The Major Kinds That Companies Face
Financial risk is inherent in any business enterprise, and good risk management is an essential aspect of running a successful business.
There are different ways to categorize a company’s financial risks. For example, managers can separate financial risk into four
You won’t believe how B2B marketing is shifting – here are 5 ways to land more deals
When I got this gig, my editor said, “Les, you can write about anything you want. We want you to lean into your experience as a founder, but we’d prefer you not to do hot takes.”
NH interest and dividends tax repealed as of Jan. 1
Starting January 1, 2025, New Hampshire taxpayers are no longer subject to the New Hampshire Interest & Dividends Tax (I&D). The I&D tax was enacted in 1923 and assessed tax on interest and dividend income. Prior to its repeal, the
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Understanding Market Segmentation: A Comprehensive Guide
Market segmentation is a powerful strategy that enables businesses to design and market their products and services more effectively by dividing the broader market into smaller segments based on shared characteristics such as age, gender, or values. They can then
Creating a Marketing Plan for Your Drycleaning Business (Part 1)
LOS ANGELES — When profits are down and money is tight, it’s tempting to cut out something that feels like an “expense” or a “nice-to-have option” in good times, and marketing often falls into this category. Shutting down or never