MANCHESTER, N.H. — On November 12th and 13th, we will have sessions focusing on Business and Marketing and Business Innovation. You can see the full educational session online.
POSibilities Unlocked: Planting Systems for Lasting Profit with Erin Pirro from Sepe Farm, LLC on Wednesday, November 12th
Farm Labor Management and Communication with Anna Meyerhoff from the New York Center for Agricultural Medicine and Health and Northeast Center for Occupational Health and Safety on Wednesday, November 12th
Marketing Trends, Influencers and More with Wendy Troncone from Adams Fairacre Farms on Thursday, November 13th
Engage, Educate, and Activate! How Are You Using AI/Technology to Grow? with Wendy Troncone from Adams Fairacre Farms on Thursday, November 13th
About the Speakers:
Erin Pirro grew up on her family’s sheep farm, where she learned early that profitability matters just as much as passion. That environment helped create Erin’s unique blend of economic insight and hands-on experience—from shearing sheep to streamlining POS systems. Erin is known for making complex financial concepts accessible, actionable, and even a little fun. When she’s not presenting, she’s likely wrangling spreadsheets or wool, sometimes both.
Anna Meyerhoff es la educadora bilingüe de seguridad agrícola con NYCAMH/NEC. Entrena a trabajadores agrícolas sobre pesticidas, tractores y otros temas de seguridad, y ofrece clases de primeros auxilios y RCP en los ranchos. También hace pruebas de ajuste de respiradores y ayuda a los granjeros a elegir el equipo de protección personal (PPE, por sus siglas en inglés) apropiado. Anna is the bilingual farm safety educator with NYCAMH/NEC. She delivers trainings on pesticides, tractors, and other safety topics, and teaches first aid and CPR classes at farms. She also conducts respirator fit testing and helps farms choose appropriate personal protective equipment.
Wendy Troncone, Marketing Director at Adams Fairacre Farms, brings over 20 years of corporate and agency marketing experience, fueled by a passion for technology. At Adams, a 106-year-old Hudson Valley retailer with five retail locations featuring grocery, greenhouses, garden centers, nurseries, and houseplants, Wendy spearheads marketing, promotions, and strategy. Leading eight direct reports and external agencies, she champions a community-focused brand that supports local farmers and employs over 1,800 team members. Wendy transformed Adams’ marketing, shifting from 15% to 75% digital, boosting social media followers by 302%, email subscribers by 52%, and e-commerce sales by 75%. Outside work, Wendy enjoy Orange Theory workouts, coffee, and Prince’s music, not necessarily in that order.
The biennial Northeast Greenhouse Conference & Expo is co-sponsored by New England Floriculture, Inc. – a group of grower representatives from the Northeast, augmented by University and Cooperative Extension staff in each state who specialize in greenhouse crops and management.
—University of Maine
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