When you open a new business, you don’t just sit back and hope that people will show up.
You advertise. You post on social media, tell your friends and neighbors, and do all that you can to promote your product
Risky Business: Private credit and Tucson’s financial institutions | News
At the Future of Finance conference last month in New York City, an annual summit meeting of leading finance industry executives sponsored by “Fortune” magazine, Joshua Easterly, co-CIO of the global investment firm Sixth Street, recalled the moment in 2009