The holiday shopping season is underway, and this year small businesses have less time to capitalize on the busy shopping period.
Only 27 days separate Thanksgiving and Christmas — five fewer than last year. But there are still ways to
The 2025 guide to (aesthetic) Pinterest marketing
ICYMI: Pinterest is more than a social network. It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes.
Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners.
And it
Sault College – Sault College Business Marketing Graduates Offered Accelerated Pathway to National Designation
Sault College has partnered with the Canadian Marketing Association to support an exciting new pathway for Business Marketing graduates. Through this partnership, graduates can accelerate their path to the Chartered Marketer (CM) designation, Canada’s only recognized marketing designation. The foundation
Rubicon, Lift partnership adds marketing muscle to client roster
The ongoing rehabilitation of Ja Morant (to the point Gen Zs can buy his jersey without dirty looks from their parents) just got reinforcements.
Morant’s agency, Lift Sports Management, recently signed a strategic partnership with Rubicon Talent — a match
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How a Company Creates a Brand
Many business owners make an effort to create a brand for their businesses. A brand represents the impact or lasting impression from all that is seen, heard, or experienced by customers who come into contact with a company and its
How to Build Customer Personas
To be successful in business, you must understand your ideal customer. This is the individual who benefits the most from your product or service and provides the most value to your company. This is the person you should spend your