Tag: influencers

TikTok users prefer health guidance from influencers over medical experts: study – Doha News

As TikTok videos featuring popular influencers peddle health advice, a new study spotlights alarming trends, prompting urgent calls for integrating credible medical information into the digital landscape.

In an era where social media apps are shaping global discourse, a recent study by Washington State University (WSU) has thrown a spotlight on a critical issue.

TikTok is playing a pivotal role in influencing how users perceive and engage with health-related content, and the findings are as captivating as they are alarming.

According to the study, published in the Journal of Health Communication, TikTok’s predominantly young audience has a marked predilection for health-themed content delivered by their favourite influencers. The research points out that topics revolving around sexual health, diet, and exercise invariably go viral, while other significant health issues are largely ignored.

“Most of these videos weren’t providing attainable steps for behaviour change,” Nicole O’Donnell, Assistant Professor of Communications at WSU and the study’s lead author, said. “Instead, they’re sharing aesthetic details of what is often a highly unobtainable lifestyle.”

The research team, comprising of communications doctorate students, analysed videos from TikTok’s #EduTok campaign to glean a comprehensive understanding of user engagement.

They found an unsettling lack of audience interaction with mental health videos. Moreover, pertinent topics such as substance abuse prevention, bullying, and sexual violence prevention were conspicuously absent, despite being highly relevant to the platform’s teenage demographic.

Videos featuring influencers portraying the “role model” persona, as well as those deterring people from certain behaviours through shock value, garnered the highest engagement. However, these videos were found to be light on substantive information and deficient in promoting achievable behavioural changes.

A particularly disturbing trend highlighted by the study was the profusion of videos encouraging self-diagnosis of mental health conditions.

“Videos of people self-diagnosing their depression, anxiety, or other issues related

Gen-Z’s are getting health tips from influencers

New analysis has found that additional than a single in two Gen Z Australians are getting health guidance from social media influencers, even with lacking qualifications.

The research by Heart Smart Australia confirmed that have confidence in in influencers is established mostly by their selection of followers. Gen Z social media people, which is those aged between 11 and 26, are specifically affected by social media influencers, with 53% making use of them as their major supply of well being advice more than medical pros or GPs. Millennials, which is those people aged between 26 and 39, also prioritise influencers for well being selections, with 43% trusting them more than experienced experts

The analyze was performed by Heart Intelligent Australia, an on line health and fitness and wellbeing application formulated in consultation with foremost cardiologist and preventative well being specialist, Dr Ross Walker, providing individualised wellbeing applications to Australians.  Surveying 1,000 Australian older people, the research aimed to far better recognize the sources of info they use for their well being information, and the part social media influencers engage in within this.

“According to the investigate results, some Australians are cancelling (15%) or delaying (26%) clinical appointments because of to climbing living fees – and this number only will increase when we glimpse at the behaviours of Millennials (34%) and Gen Zs (34%), the exact group getting the suggestions of influencers often,” mentioned Dr Ross Walker, Main Clinical Officer at Heart Wise Australia. “It’s not tricky to surmise that offered the increasing expense of dwelling, Australians are looking elsewhere for rapid and reasonably priced methods to get their well being concerns answered.”

And though searching for wellness information online isn’t new, Dr Walker notes that the issue occurs when this advice arrives from somebody with out any health credentials.


Social media influencers give inaccurate, possibly harmful sexual health advice

January 20, 2023

2 min read

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Social media influencers who offered sexual health advice often provided unreliable information, highlighting the need for teenagers to critically evaluate the information they receive online, according to researchers.

Many young people get information about sexual health from social media, often from influencers or microcelebrities who have many followers. Since previous research has found that social media influencers have “powerful persuasive effects on attitudes and behaviors,” Emily J. Pfender, MA, a PhD student and instructor in the department of communication at the University of Delaware, and M. Marie Devlin, an MA student in the department of communication at the University of Delaware, wrote that it is important to assess how influencers convey sexual health information about topics like birth control.

The AMA advised the FDA to make birth control pills OTC drugs instead of prescription. Source: Adobe Stock

Social media influencers who offered sexual health advice often provided unreliable information, highlighting the need for teenagers to critically evaluate the information they receive online, according to researchers. Source: Adobe Stock

“Getting sexual health information from social media gives young adults the opportunity to get peer perspectives and seek out relatable information,” Pfender said in a press release. “It is an especially good way for underrepresented groups such as LGBTQ+ young adults to get tailored sexual health information. It is important, however, that young people critically evaluate the health information they receive on social media and the source

Over 20% of Americans get health advice from social media influencers

Luckily, more than 60% are still turning to healthcare professionals

The pandemic resulted in a shift in how people viewed their own health, spurring them to take control in a way they hadn’t before. That has led to the rise of digital and virtual care, including telehealth, as well as at-home care and remote patient monitoring. 

While most would likely agree that patients taking control of their own care is ultimately a good thing, they’d also have to acknowledge that it requires a degree of knowledge and attention on the part of patients that they might not be used to. It also means they may be getting advice about their health from less traditional, meaning less qualified, sources.

On Monday, Quest Diagnostics revealed the results of its first “Know Your Health” survey, which the company says, “highlights how the U.S. adult population prioritizes their health, where they go for medical advice, and how proactive they are with staying on top of their overall well-being.”

What it found is that people are getting more used to taking control of their care, with 69% saying they’re comfortable with telehealth visits, and 81% saying they’re comfortable using at-home COVID tests.

At the same time, a significant portion of the population is now getting medical advice from people who may not be qualified to do so: of the 2,085 adults aged 18 or over who were surveyed in late December, 52% said they utilize Internet searches to get medical advice, while 22% get health advice from social media influencers. That percentage increases as the respondents get younger. While only 3 percent of Boomers get advice in this way, and 18% of Gen Xer, the number jumps to 39% of Millennials and 40% of Gen Z.

Luckily, the largest percentage are still getting their advice

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