You might have found its Super Bowl advert or a Temu haul on TikTok as part of the aggressive promoting energy for the firm that would like you to “shop like a billionaire,” ensuing in tens of millions of downloads—and combined reactions from consumers.
Temu is an on-line retailer that introduced in the United States in September, boasting shockingly very low charges and an considerable catalog of items ranging from outfits to electronics to musical devices.
The retailer’s important advertising point is its low cost products: This weekend, the Temu web page is prominently flaunting “President’s Working day gross sales from $.39” and income “up to 90% off,” with selections together with men’s jogging sneakers for below $10 and a drill brush established for $6.
The Boston-dependent, Chinese-owned retailer is owned by PDD Holdings Inc., which also operates Temu’s sister corporation, Chinese e-commerce platform Pinduoduo.
The app has rated No. 1 on Apple’s app retail outlet for considerably of 2023, helped by a Tremendous Bowl professional, which boasted how customers can “shop like a billionaire,” and movie star endorsements from the likes of Jason Derulo and JuJu Smith-Schuster, as well as an ad marketing campaign on Instagram, Facebook and Snapchat that TechCrunch in contrast to TikTok’s thriving promoting approach.
Temu has relished exposure on TikTok, way too: The hashtag #temu has a lot more than 300 million views and is composed of loads of “Temu hauls,” in which people get advantage of low costs to acquire and unbox goods on digicam.
Temu has also boosted its appeal and its social media profile through online games that can