Black Friday Clothing Deals – What to Expect for 2023 Sales – WWD

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It’s that time of year again: The temperatures are cooling down, pumpkin spice lattes are dropping, and the major fashion sales are starting. That’s right, we’re talking about Black Friday. While it’s not quite time to shop official Black Friday deals, early Black Friday fashion deals are already rolling, so shoppers can infuse new life into their wardrobes and prepare for the cold weather days ahead. 

Retailers and brands like Nordstrom, Amazon, Saks Fifth Avenue, Bloomingdales, Everlane, Skims, and more are now offering early Black Friday clothing deals on everything from high-waisted jeans, soft pajamas, and the best shapewear to fall coats and laptop bags.

The best part? These steals include bestselling designs and editor-approved silhouettes for everyone on your list. So whether you want to get a head start on purchasing gifts for women — like your girlfriend, wife, or mom — or you’ve been waiting all year for these deals, now’s your chance to save big. 

With styles and sizes already going fast on the early clothing deals, you won’t want to hesitate to add these deals to your cart. So keep scrolling because we’ve broken down all the best early fashion deals of 2023. Also, check out our carefully vetted roundup of the best Black Friday running sneaker deals while you’re at it.

Remember to bookmark this page, as we’ll keep it updated with all the best official Black Friday clothing deals as they roll in.

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The Top 10 Best Early Black Friday Clothing Deals

Lillusory Loungewear Set

  • Size range: S to XL
  • #1 Bestseller in Women’s Pajama Sets
  • Amazon Top-Quality Store Badge on Google: 4.5/5 stars

What reviewers say: “This exceeded my expectations. The fabric is quite hefty without the garment feeling bulky. I purposely ordered a medium, even though I’m normally a petite small. It’s oversized for me but that’s the look I wanted. For the record, I’m 5’2″ and weigh 125. While the sleeve length is a little long, it’s not by much. The pant length hits just below my ankle bone but doesn’t brush the floor. I love the fact that it’s 45% cotton. It’s designed and sewn very well. Might have to get a couple more.”

Price upon publish date of this article: $41.99

woman in pajamas

Courtesy of Amazon

Lillusory Loungewear Set $51.99  $41.99 Buy Now at amazon

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J. Crew Cecily Dress

  • Size range: 0 to 18
  • J. Crew Top-Quality Store Badge on Google

What reviewers say: “I was skeptical to purchase after reading the only review. I saw a blogger post about this dress and so I decided to buy it. It is gorgeous! The fit is perfect and while yes, the sleeves can make it a little awkward to tie the back, it wasn’t a big deal to me as I can have someone help if needed. The fabric is beautiful and the color is amazing. I’m 5’3″ ~100 pounds and size 00 was perfect for me.”

Price upon publish date of this article: $75.99

red short-sleeved dress

Courtesy of J. Crew

J. Crew Cecily Dress $148  $75.99 Buy Now at j. crew

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Madewell Harlow Wide-Leg Jean

  • Size range: 23 to 33
  • Madewell Top-Quality Store Badge on Google

What reviewers say: “Tried these on in the store and purchased! I thought they fit TTS (I’m usually a 27 in madewell jeans and that’s what I purchased in these; although I have a pair of the harlow trousers in a different fabric and got a 6 in those). The pleating is subtle and IMO very flattering, I’d consider myself “curvy” but thought these fit and looked great–surprisingly no waist gapping in the back!”

Price upon publish date of this article: $81

women's jeans

Courtesy of Madewell

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Abercrombie Vegan Leather 90s Straight Pants

  • Size range: 23 to 37
  • Abercrombie Top-Quality Store Badge on Google: 4.8/5

What reviewers say: “I’ve been wanting a pair of faux leather pants for awhile now and I am SO impressed with the quality of these! The not only look amazing, but feel amazing & well made!”

Price upon publish date of this article: $88

woman in leather pants

Courtesy of Abercrombie

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When is Black Friday 2023?

Every year, Black Friday is the day after Thanksgiving. This year, it falls on November 24th, with sales running throughout the weekend and into Cyber Monday on November 27th. However, many of the early sales have already started in anticipation of the biggest shopping event of the year. So, to refresh your wardrobe for fall and winter, look to top fashion brands like Nordstrom, Old Navy, Everlane, and more for the best clothing deals. 

Is Black Friday the Best Time to Buy Clothes?

Absolutely, Black Friday is a fantastic time to get steep savings on clothing and accessories. Whether you’re heading on a winter vacation, have a holiday party on the calendar, or are looking for clothing items to gift, our favorite online destinations make it easy to do so. While you may be enticed to buy fall and winter clothes during these sales, we recommend looking for discounted spring and summer clothing. Shopping for pieces like swimsuits, straw bags, flowy dresses, sandals, and more is a smart way to get your hands on pieces that most likely won’t sell out first and will have you prepared once the warmer weather rolls around.

Which Clothing Brands Have Best Black Friday Deals?

Based on last year’s Black Friday, these fashion brands will likely have the best Black Friday 2023 clothing deals:

  • Skims Black Friday Sale: Last year, Skims’ Bi-Annual sale fell during Black Friday, and shoppers got to take 40 percent off the brand’s bestselling collections like the Soft Lounge, Cotton, Fits Everybody, and Seamless Sculpt. So, keep your eyes peeled for any Skims Black Friday updates because anytime the brand has a sale, the merchandise sells out almost instantly. 
  • Good American Black Friday Sale: We’re so glad the Good American Black Friday sale is a thing because we’re obsessed with the brand’s denim, flattering bodysuits, button-downs, and more. Any time Good American has a sale, it’s a big deal because they don’t come around that often. In past years, Good American fans could get 40 percent off the brand’s bestsellers. The good news? You don’t have to wait till November to score major discounts. You can now snag TikTok-viral jeans and shapewear for 20 percent off.
  • Everlane Black Friday Sale: Whether your style leans bold or minimalist, Everlane is a fashion fanatic’s destination for the best wardrobe basics. So, on November 24, check out Everlane’s Black Friday sale, which will be around 50 percent off bestselling fleeces, outerwear, leggings, denim, and more. Per tradition, Everlane’s latest Black Friday sales have also benefited charities like TreePeople, helping you justify your purchase.
  • Madewell Black Friday Sale: Madewell knows a thing or two about sales, and if its 2023 Black Friday sale is anything like the one it had last year, get ready, because you’ll be able to enjoy 50 percent off women’s jeans, fall dresses, oversized blazers, cute chunky sweaters and so much more. In the meantime, sign up for a Madewell account to take advantage of the brand’s 30 percent off Insider Sale. 
  • Gap Black Friday Sale: The 2022 Gap Black Friday sale was one of the largest discounts we’ve seen from the brand, with 50 percent off your purchase and an extra 10 percent off bonus discount on certain items. Top picks included the GapFit Full-Zip Jacket, Heeled Chelsea Boots, Faux-Leather Sherpa-Lined Moto Jacket, and Mid Rise True Skinny Jeans, so if any of those sounds like pieces that your wardrobe could use, make sure not to miss out on the major sale event.
  • Old Navy Black Friday Sale: Old Navy is known for its discounts on several essentials, including jeans, T-shirts, everyday leggings, winter coats, and more. In previous years, the retailer has offered customers a generous 50 percent discount across its entire range, even including accessories and shoes, as well as jewelry. Since we’ll almost certainly see the same this year, it’s worth waiting until after Thanksgiving to do your shopping haul.
  • Abercrombie Black Friday Sale: Yes, Abercrombie, the refreshed throwback fashion brand that has unexpectedly swept us away the past few years, has sales often. But its Black Friday sale is undoubtedly the best sale it has all year. Last year, it offered 30 percent off sitewide on top-sellers like Curve Love Jeans, vegan leather pants, cable-knit sweaters, and slip dresses.

How We Selected the Best Early Black Friday Clothing Deals

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections.

To select the best early Black Friday clothing deals, we carefully sifted through top-rated fashion brands like Skims, Madewell, and Everlane, as well as retailers like Amazon, Nordstrom, and Saks Fifth Avenue, to see what early deals they are offering. Then we narrowed our search to what new tops, jackets, dresses, skirts, and jeans were on sale and tried-and-true items were discounted. We considered customer reviews and made sure to include options to suit different body types, occasions, and style aesthetics. We also kept Google’s Top-Quality Store badges top of mind when deciding what retailers we wanted to feature. Learn more about us here.

Meet the Author

Nikki Chwatt is the Style Commerce Editor for Footwear News and WWD, where she writes and edits shopping stories on celebrity style, the latest fashion trends, and new shoe releases. Before joining Footwear News, Chwatt wrote for publications, including Editorialist. In her spare time, she enjoys scrolling through her favorite retailers and social platforms to stay up to date on the latest, greatest, and classics of what people wear, buy and love. Chwatt has written about Black Friday for a few years, covering the best deals across fashion, beauty, and home. Chwatt wrote the best Black Friday clothing deals story on September 14, 2023, and will continue to update it until Black Friday and Cyber Monday are over.


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