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Benefits of Color Psychology in Your Company’s Branding Design

When branding your company, it is important to consider different colors.It is not right to overlook the study of different colors psychology when you are planning your business. However, there are other businesses who engage top branding experts so as to design their logos and websites in accordance to the color psychology. You need to impact your business positively by use of the appropriate colors. Below, are merits of color psychology in designing your company’s brand.

All colors have their different meanings in color psychology. However, some colors have more than one meaning.An example is color green which is associated with the natural world, but in the business world it depicts money. Additionally, red has two meanings which are anger and also passion. When choosing a color, therefore, you need to be sure of the message you want to pass across. When you know the message you want to pass, it will be easy to choose a color.

Competition is an important factor to consider when engaging in any business activity. It is important to do a comparison among your competitors regarding their branding designs.Always ensure that you create a website and logo design that are unique from the competitors’. To be distinct from the rest, choose colors that have not been used a lot.

Although different colors of your company are able to pass a message to customers, it also matters how they are placed. It is important to consider the contrast of two colors when put together. A good example is using a black background on a white color to make it more saturated and bright. This will influence your clients positively because of the color mindset. A visit to ODA Creative will give you an experience of great works from various branding experts.

In addition to this, your business’ conversion rates can be boosted by colors. A good illustration of this is when the “Get Started Now” button of a company is changed from green to red, and its rates are boosted by 21{6b0fc0539b672c5d14720bdb0a7a87df299e4c9e565e7ef61920e5dda07b7975} immediately. The reason behind this is that red is very conspicuous compared to the rest.It is also eye-catching more than most other colors. A company will, therefore, enjoy boosted conversion rates if they use the red color which greatly affects peoples’ mindset.

On the other hand, colors are able to provide consistency in your brand. A good illustration of color psychology is when a business dealing with foodstuffs uses the white and green colors to represent sanitation and nature respectively. Such colors will be communicating to the customers.

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