3 Experts Tips from Someone With Experience

How To Achieve Balance Between Customer Experience And Security Customers of this modern time interact with brands through multiple channels and over multiple devices. This has lead to the fundamental shift on how new multichannel customer behaviors are accommodated. Providing a smooth multichannel experience is not an exception today but more like a rule. Connected customer experience can literally bring a competitive edge to your brand. At the same time however, security is becoming more and more crucial like never before especially if you’re dealing with sensitive data of thousands of customers. A single breach is more than enough for your customers to lose their trust on your brand. And because every measure you are taking in affect the CX or Customer Experience, this is actually raising lots of questions on how brands can achieve balance between security as well as customer experience. Well fortunately, there are various ways on how this can be done like what’s listed below:
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Number 1. Finding cIAM solution – today, there are plenty of cIAM solutions out there and each of it has different capabilities and security features. With this in mind, if you’re planning to buy one for your brand, see to it that it has the security features you want. You’ve got to ask your prospective cIAM vendor like how does the solution performance is affected on allowing security features, does the solution has application and data level security, does the solution is notifying admin of privileged account activity and so forth to ensure that you’re with the right one.
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Number 2. Enable secure and smooth authentication – when it comes to security, it is a good initiative to have multifactor authentication. Multifactor authentication technology is demanding users to provide different forms of verification to prove his or her identity. A common approach with regards to MFA is that, it needs users to go through 2 levels of authentication. First, the users need to submit their credentials and once done an OTP or One-time password login is sent into the mobile number registered. Number 3. Centralizing and securing data – if you like to have seamless multichannel experience to your consumers, then it is crucial to have a centralized data which is then dispersed across various places. As you go to centralized profiles, you can integrate security at different sections such as authentication, access control, data layer and so on. If there is a missed area, it is possible to compromise security, ruin customer experience or both. Most of the security requirements similar to end to end encryption doesn’t directly affect customer experience. In general, the stronger the encryption, the more secure it is however, there needs to be balance to it.